Executive Summary
Crafting a Legacy in
Accessible Luxury
Helen Peralta is a luxury handbag and accessories brand rooted in heritage craftsmanship and modern femininity. Founded on the principle of "silent luxury," the brand creates investment-grade pieces for the discerning woman — timeless, understated, and built to last. This business plan outlines the strategic roadmap, cost structure, and financial projections for 2025 through 2027.
Target Market
$62B
Global luxury handbag market (2025)
Avg. Retail Price
$935
Across current product lineup
Gross Margin
72%
Benchmark luxury brand target
3-Year Revenue
$1.8M
Projected cumulative (2025–2027)
Helen Peralta was conceived as a response to the growing demand for authentic, story-driven luxury — objects that carry meaning beyond the logo. The brand occupies a strategic white space between mass-market fashion and heritage mega-brands, offering handcrafted quality at an attainable luxury price point ($250–$500).
Brand Pillars
Heritage Craftsmanship — small-batch production, artisan techniques
Modern Femininity — designed for the contemporary woman's lifestyle
Silent Luxury — quality over logos, substance over status
Sustainability — responsible sourcing, minimal waste philosophy
Target Customer
Women aged 28–50, professional or entrepreneurial
HHI $150K+ in major metropolitan markets
Values quality, craftsmanship, and intentional purchasing
Influenced by editorial content, travel, and culture
The current collection spans six signature models, each designed for versatility and longevity. Pricing reflects production quality, materials, and the brand's positioning within the accessible luxury tier.
| Product | Retail Price | Est. COGS | Gross Margin | Category |
|---|---|---|---|---|
| Andrea | $450 | $75 | 83% | Flagship |
| Andrea Steal Hearts | $280 | $75 | 73% | Core |
| Andrea Tote Bag | $295 | $75 | 75% | Core |
| Scale Small | $299 | $75 | 75% | Entry |
| Cleo | $360 | $75 | 79% | Bestseller |
| Scale Bag | $350 | $75 | 79% | Core |
* COGS per unit: $50.00 product cost + $10.00 shipping (20%) + $15.00 import taxes (30%) = $75.00 total landed cost per bag.
Live Collection
Current catalog — filter by tier
7
Total SKUs
$333
Avg. Price
$280 – $450
Price Range
0
Collections
© 2025 Helen Peralta. Confidential & Proprietary.
Version 1.0 · June 2025